10 benefits of influencer marketing
- why use influencers in marketing
- why use influencer marketing
- why brands use influencer marketing
- why are influencers important for marketing
Influencer marketing examples.
What is influencer marketing?
Creative picture capturing the colors of sunset sky with mobile phone
Sphere of influence. Once it was Mary Kay cosmetics and coiffed ladies driving pink Cadillacs.
Now it’s waist trainers, hair growth gummy vitamins, and green protein powder supplements.
Advantages and disadvantages of influencer marketing
The most glamorous and charismatic among us have always influenced how others aspire to live—including the products people buy to support their lifestyle dreams. But only recently, with the advent of social media, has influencing people become an actual job.
Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. These partnerships have been going on informally since the dawn of social media. By 2009, they were sufficiently commonplace for the US Federal Trade Commission to step in and regulate them through the so-called Mommy Blogger law.
(China, India, and the United Kingdom have introduced similar regulations.)
Since then, the market has grown astonishingly quickly: since 2019, it has more than doubled on the streng
- purpose of influencer marketing
- why influencers are good for marketing