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But on the flip side, they also enable sites to track your browsing habits and build detailed profiles used for targeted advertising and other invasive purposes.
Let‘s dive in!
According to a study by the University of Washington
There are several different types commonly used by websites:
- Used for things like shopping carts and limited-time logins.
- Used for convenience features like remembering login details.
- Generally used to enhance user experience.
- Primarily used for cross-site tracking and targeted ads.
- Webopedia)
- The Washington Post)
- The Guardian)
- Blockthrough)
| Percent of Total | |
|---|---|
| Third-party | 80.4% |
| First-party | 19.6% |
| Session | 82.1% |
| Persistent | 17.9% |
Blockthrough)
This can include:
- What pages you visit and how often
- Your general location based on IP address
- Search terms you‘ve entered
- Ads you‘ve clicked on
- Your device and browser information
- What accounts you‘re logged into
Trackers then use this data to infer details about your demographics, interests, shopping habits,
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